Canada's symbol for quality automotive & industrial lubrication products & equipment:

Our Vision, Mission and Values


Our Vision...

To be the leading and first choice supplier in the markets
we serve and to be recognized as a well-managed,
dependable forward thinking company that provides
valuable turnkey business solutions to our customers

Our Mission...

CPL associates working as a team, using superior
products, will provide valuable service to our customers
that will result in profitable growth and financial strength
for our company

We will understand the needs of our customers, meet
our commitments and strive to exceed their expectations

We will be innovative and entrepreneurial in applying new concepts

We will select, educate and support our associates and distributors to be able to achieve high levels of performance

We will be uncompromising in meeting our legal and
ethical obligations

Our Value...

Open and frank communications between associates

Work together as a team. Coach associates to develop
their full potential

Continuously measure our performance

Continuously improve our business by evaluating current practices

Create and foster a risk-free environment for new ideas

Respect individuals' differences. Confront racist, sexist,
and other inappropriate behaviour directly